Overtone

8 Shots

Introducing an uninvited redesign of one of my favorite products, Overtone: a hair-healthy, color-depositing conditioner.

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Product Selector, Overtone brand design brand extension branding consumer experience custom custom iconography custom icons digital experience experience design hair brand hair color icon design iconography icons line art logo design overtone page experience product selector ux

Product Selector, Overtone

October 12, 2020

An imagined product selector experience for Overtone! We wanted to give users a way to not only connect with the brand, but to their inner self, by allowing Overtone to show them their true colors.⁠ ⁠ Through a series of questions about ...

Spotify Playlists, Overtone bottle design brand design brand partnership branding color color playlist conditioner design ecommerce haircare identity logo music overtone package design packaging playlist art playlists spotify ux

Spotify Playlists, Overtone

August 31, 2020

When reimagining the Overtone brand, I put a lot of thought into how they could better connect to their consumers. ⁠ ⁠ Spotify playlists seemed like the perfect way to facilitate that deeper connection. Music, much like hair color, is a ...

Product Detail Page, Overtone beauty brand brand refresh branding conversion detail page digital experience haircare overtone product detail page product page site design strategy based ui ui design user experience ux ux design web design web design agency website

Product Detail Page, Overtone

August 24, 2020

During this rebrand, I wanted to pay close attention to the customer journey — designing the best experience possible for all individuals visiting the site. My favorite differentiator from Overtone's current product detail experience is...

Custom Icons, Overtone Rebrand brand extension branding custom branding custom icons custom illustrations hair brand hair dye brand hair product icon icon design icon family icon set iconography icons identity illustrations line art line icons overtone rebrand

Custom Icons, Overtone Rebrand

August 07, 2020

During the Overtone Haircare spec brand redesign, we felt strongly about giving Overtone some custom iconography. The layered lines represent the radiating emotion felt by those who express themselves to the fullest. The icons are in...

Custom Bottle Design, Overtone beauty brand beauty branding bottle design bottle mockup brand design branding cruelty free custom packaging digital makeover hair brand hair dye hair product logo logo design overtone package design package mockup packaging pump bottle vegan

Custom Bottle Design, Overtone

July 27, 2020

A big part of my Overtone Color spec project was giving the product packaging a full makeover. ⁠ ⁠ The look of the upgraded packaging is inspired by the King of Color; Pantone, with it's swatch-based aesthetic. It also features key diffe...

2 downloads
Custom Iconography, Overtone brand refresh branding color inspiration custom icon design custom icons design study icon icon design icon inspo icon set iconography line graphic line iconography line icons line illustration rebrand redesign stroke icons stroke illustration vector

Custom Iconography, Overtone

July 22, 2020

As a part of the uninvited redesign of Overtone (my favorite hair color product), I designed custom iconography to perfectly emulate the spirit of the refreshed brand. Overtone empowers individuals to freely express themselves. These ic...

1 download
Overtone Brand Wordmark beauty brand brand design brand identity branding hair brand hair color hair color brand hair dye icon design iconography identity design layers logo logo design overtone spec project spec work typography uninvited wordmark

Overtone Brand Wordmark

July 15, 2020

More from the uninvited redesign of one of my favorite products, Overtone. ⁠ The custom wordmark is all about that look good / feel good dichotomy, and accurately representing who you are from the inside out. The back layer of the wor...

2 downloads
Overtone Brand Redesign beauty brand brand brand design brand identity branding branding concept design study digital makeover hair brand hair color hair dye identity design logo logo design overtone type logo typography uninvited redesign visual language wordmark

Overtone Brand Redesign

July 09, 2020

Introducing an uninvited redesign of one of my favorite products, Overtone. ⁠ ⁠ For those that are not familiar with Overtone, it is a hair-healthy, color-depositing conditioner that launched in 2014. We felt Overtone deserved a brand re...

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