Product Selector, Overtone

An imagined product selector experience for Overtone! We wanted to give users a way to not only connect with the brand, but to their inner self, by allowing Overtone to show them their true colors.⁠

Through a series of questions about likes, dislikes, desires and fears, Overtone can help find the right color to match any personality.⁠

Check out the full design study at ds.link/overtone

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