Custom Icons, Overtone Rebrand

During the Overtone Haircare spec brand redesign, we felt strongly about giving Overtone some custom iconography.

The layered lines represent the radiating emotion felt by those who express themselves to the fullest.

The icons are intended to be fun, but also functional, acting as visual interpretations of different aspects of the product. 🌈⁠

Check out the full design study at ds.link/overtone