Custom Iconography, Overtone

As a part of the uninvited redesign of Overtone (my favorite hair color product), I designed custom iconography to perfectly emulate the spirit of the refreshed brand.

Overtone empowers individuals to freely express themselves. These icons are meant to reflect both the inner and outer radiance of Overtone users.

They are also intended to rally love and support for the Overtone brand in a way that people naturally integrate it into their lives. Aka—lots of swag!
🌈⁠

Check out the full design study at ds.link/overtone

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