Principal Product Designer (AI)
Quick Overview
Lead product design for AI-powered shopping experiences at Demand.io. Shape the future of e-commerce by developing innovative, user-centric designs for products used by millions. Ideal for experienced designers passionate about AI, user research, and community-driven product development in a fast-paced environment.
About Demand.io
Demand.io aims to be the world's leading source of e-commerce knowledge. Founded in 2009, we're developing AI-driven products to transform online shopping:
SimplyCodes: AI and community-powered savings platform covering 400,000+ stores
Product.ai: AI shopping assistant (in development) to redefine online purchasing
Our products drive over $1 billion in annual e-commerce volume, with plans for substantial growth.
The Opportunity
We're seeking an experienced Principal Product Designer to lead our design efforts across our portfolio. In this high-impact role, you'll:
Drive design strategy for AI-powered features and products
Lead user research initiatives and implement design thinking methodologies
Influence product vision and strategy at the executive level
Develop and grow our design team, fostering a culture of innovation
Contribute to the development of AI-assisted shopping experiences
You'll report directly to the CEO and play a key role in strategic design initiatives.
What You'll Do
Lead product design strategy across all Demand.io products
Conduct in-depth user research to inform product development and design decisions
Develop innovative design solutions for AI-driven, community-powered products
Create and implement design systems to ensure consistency across products
Collaborate with AI and machine learning teams to translate capabilities into intuitive user interfaces
Drive data-informed design decisions through qualitative and quantitative studies
Mentor junior designers and promote user-centered design across the organization
A Day in the Life
As a Principal Product Designer at Demand.io, you might:
Analyze user research data to inform the design of new AI features in SimplyCodes
Lead a design sprint for a new feature in Product.ai
Review and provide feedback on design work from your team
Present new design concepts to the executive team, influencing product strategy
Collaborate with engineering to ensure feasibility of proposed designs
About You
Must-Haves:
10+ years of experience in product design, preferably in B2C tech or e-commerce
Strong background in user research methodologies and design thinking
Experience designing AI-powered products or features
Proven track record in developing effective design systems and strategies
Excellent communication and leadership skills
Nice-to-Haves:
Experience leading community engagement or user testing programs
Expertise in designing conversational AI or chatbot interfaces
Background in game design or designing products with gamification elements
Publications or speaking engagements in product design, particularly related to AI or e-commerce
Advanced degree in Design, HCI, or related field
Compensation & Growth Opportunity
At Demand.io, we align individual success with company performance:
Competitive base salary: $190,000 - $270,000 DOE
Equity: 0.5% - 1.0% initial grant in a $100M+ valuation company
Partners Program: Our profit-sharing system
Substantial cash bonuses tied to company performance
Potential to earn multiples of base salary through monthly profit-sharing
Rewards exceptional performance and long-term commitment
The Partners Program provides increasing rewards as Demand.io grows. Eligibility typically begins after 6 months, with increasing bonus percentages as you advance through Partner levels.
"The Partners Program has allowed me to earn significantly more than in traditional roles. It makes you feel truly invested in the company's success." - Jimmy Doheny, Director of Business Operations
We're happy to discuss the program in detail during the interview process.
Benefits for High Performers
Equity Partners program with uncapped earning potential
Advancement opportunities based on impact
Learning stipend for conferences, courses, and certifications
Access to advanced AI tools and user research platforms
Comprehensive health, dental, and vision coverage for you and all dependents
Unlimited PTO (we encourage recharging for peak performance)
Parental leave policy
401(k) program
Catered lunches in our state-of-the-art Santa Monica office
Relocation assistance for exceptional candidates
Our benefits are designed to support high achievers in a fast-paced, innovative environment. You'll have the opportunity to lead design projects on cutting-edge AI products, collaborate in a low-ego atmosphere, and work in our impressive office space featuring sweeping views and ample focus areas.
Our Culture
Innovation: Exploring new ideas and technologies
Empowerment: Taking ownership of impactful projects
Continuous Growth: Constantly learning and improving
Continuous Growth: Constantly learning and improving"At Demand.io, we're building the future of e-commerce. Every team member has the opportunity to make a significant impact." - Michael Quoc, Founder & CEO
We primarily work from our Santa Monica office, believing that in-person collaboration drives innovation, while maintaining flexibility when needed.
Ready to Shape the Future of E-commerce?
If you're excited about leading design efforts that will advance AI-powered shopping experiences, we want to hear from you.
Learn more about our products, our values, and what it's like to work at Demand.io.
