Archetypes

12 Shots

There are 12 archetypes which make up basic human motivations, as well as drive our desires and goals. Appearing all over the world since the beginning of time.

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Jester

November 05, 2019

The JESTER lives in the moment Humor, silliness, and nonsense are all in a jester’s toolkit. The goal of a jester brand is to make you smile with light-hearted fun. The Old Spice Man is an all-time favorite ad campaign and the perfect ex...

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Innocent

November 04, 2019

3. The INNOCENT just wants to be happy Everything is free, virtuous and content in an innocent’s world. An innocent brand will never guilt you try to convince you excessively. Instead, an innocent brand will charm you with something more...

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Sage

November 04, 2019

2. The SAGE is always seeking the truth. To a sage, wisdom is the key to success. Everything else is secondary to the pursuit of knowledge. Though this brand might give you the warm and fuzzies, and they don’t enrapture you in a fantasy...

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Wizard

November 04, 2019

There are 12 archetypes which have been appearing in stories and myths all over the world since the beginning of time. Carl Jung defined 12 archetypes that symbolize basic human motivations, as well as drive our desires and goals. 1. Th...

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