Innocent

3. The INNOCENT just wants to be happy
Everything is free, virtuous and content in an innocent’s world. An innocent brand will never guilt you try to convince you excessively. Instead, an innocent brand will charm you with something more powerful: Nostalgia.

Orville Redenbacher is the prototypical innocent. The company tries to sell you a childhood treat and the mascot is a patriarchal figure.

Chad Kirsebom
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