Wizard

There are 12 archetypes which have been appearing in stories and myths all over the world since the beginning of time. Carl Jung defined 12 archetypes that symbolize basic human motivations, as well as drive our desires and goals.

1. The WIZARD makes dreams come true

Wizard brands don’t build you a better toothbrush or help you keep your house clean; they bring your wildest dreams to life. Disney is an example of a wizard brand. Though it is fundamentally a media company, the company offers a transformative experience. The organization sits in a category of its own because of its vision. Imagine another brand that could build the Magic Kingdom or a Disney World.