Serge Vasil

I'm a Ukraine-born design thinker, user advocate, and product strategist focused on delivering industry-leading products aligned to user expectations, business goals & brand strategy. I have 20 years of relevant experience, almost 10 years of that spent building & leading multi-disciplinary teams focused on solving complex problems with simple and innovative experiences validated by qualitative evidence and measurable metrics.

Previously I've helped to build experiences for Redfin, Adobe, Fitbit, Lucid Motors, Kevin Murphy, Hauser & Wirth, Saatchi & Saatchi, and others.

Specialties: Design strategy, UX, digital branding & visual design, user research, product growth, product development, systems thinking, creative leadership, team building & management, coaching & mentoring.

Outside of work, I’m busy with writing music and helping with conceptual architectural plans to restore destroyed cities in Ukraine.