Semira Yesufu is a product designer with over 4 years of experience crafting people-centered, data-driven solutions across sectors like fintech (B2B, B2C, e-commerce) and SaaS (CRMs, ERPs).

She has led impactful design initiatives, notably at Selar.co, where her strategic work on key features impacted over 200,000 African creators and drove $191,000 in affiliate sales alongside $2.6 million in payouts by 2023. With expertise in product strategy, design systems, storytelling, and user research, Semira leads the design process end-to-end—from ideation to implementation—creating engaging, growth-focused experiences.

Abuja, Nigeria

Member since Apr 2022

Product Design 3–5 years

UX Design / Research 3–5 years

Web Design 3–5 years

Freelance or contract opportunities

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Available for new projects

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