MISSION: Ayurveda awareness in the USA
- Apart from profit from sales, the aim of this project is to bring the concept of holistic living through Ayurveda into consumers’ daily lives by introducing the brand to the US market, connecting with the American consumer in the visual language they respond to.
- To build an emotional connection with the user, and to bring awareness of both the products and Ayurveda by making it feel more relevant to their lives.
- To promote a personalized Ayurvedic experience in store and online through digital technology, creating a seamless omni-channel experience.
MISSION: Mobile app as wellness consultant, Website as brand ambassador
The aim of the mobile app was to go beyond e-commerce and be perceived as a lifestyle app. It’s daily usefulness will keep it from being the first thing you delete from your phone when storage is low. It will integrate both the online and offline experience and will bring the ayurvedic experience, tailored to customer’s specific needs on their mobile screens, like their personal wellness consultant.
The aim of the website is to reflect the brand’s persona in a virtual space. Immersing the consumer in the brand and in a holistic lifestyle.
UX AGENT: Sanchali Aggarwal
Sanchali Aggarwal grew up in New Delhi, India. Formerly an accessory designer specializing in leather, she moved to Savannah, GA to master in luxury and fashion marketing, since designers need to know how to sell and market themselves. The course opened up several possibilities, and Aggarwal wore multiple hats from designer, to marketer, to project manager, but always with a special love for user experience. Her background helps to solve business problems creatively, and she tries to include an element of humor in her work to keep it human.
TOOLS FOR THE JOB
Aggarwal employed Adobe XD, Illustrator, Photoshop to get things done.
CHALLENGE: US consumers don’t know they want it… yet.
The current aesthetics of the brand did not appeal to the consumer a lot, considering their limited knowledge of Ayurveda Skincare, the benefits, how to use it, where it comes from, etc.
The app and the website attempt to bridge that gap by providing a platform which would provide information and experience in the user’s own language, using terms and highlighting services they value. Using phrases like, “May we help you?”, “Still confused?”, and “Let’s Talk,” makes brand friendlier and easy to talk to.
ASSETS
Mindful Meditation. Luxury and holistic wellness is always about incorporating all the senses. The user will be able to experience holistic wellness at home or wherever on the go with VR glasses and earphones, or just earphones. Creating an immersive soothing environment, complemented by the brand’s aromatherapy products.
Bio. The user can enter their personal information regarding their lifestyle, daily routine, dietary habits, fitness schedule, health data etc. There will also be an option to sync this information from the health app on iOS, Fitbit, apple watch and other devices by the user to make the transfer of information smoother.
QR Scanner. Enables the user to scan the QR code of a product and get more information on its benefits, ingredients. Most importantly it will give a rating on how beneficial it is for the customer specifically on the basis of the personal bio feature.
Music. For a seamless experience, the brand will have playlists on music streaming services (Spotify/Apple Music/Soundcloud) for mindful meditation.
Website. Making the website a reflection of the brand’s persona by creating a virtual space. Making the consumer immerse in the brand and part of the holistic lifestyle. Providing a link to all the social platforms the brand is a part of.
DEBREIFING
Nice work, Agent Aggarwal.
Find Sanchali on Dribbble, Instagram and at sanchali.co.
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