Soda Design Studio

We erase
We recreate
We are Soda, an Armenian-based design studio, a group of graphic designers and artists, whose main aspiration is to fight against the ugly․ We are assured that design should be rational but outrageous, artistic but selling, stay within the scope of business and its restrictions but invest into infinite imagination. We create logos, identity and packaging․ The narrow spectrum of our activities allows us to dig deeper for each project and to find the best solutions.
As incorrigible esthetes, we consider both the aesthetic side of the product and how it makes the consumer feel, we consider the user experience and cultural interest very substantial and we know how to make all of these factors work together for one purpose – to sell. Being a small-scale creative studio, we do not involve salespeople or marketers, we only deal with the creative aspect of the project. We consider design as a solution to problems by setting business goals and solving them creatively․ We erase, we recreate.