The Yova Logo
A pictorial mark isn’t that much of a logo, is it? (We’re looking at you, Pepsi!) That’s why we added typography into the mix to create Yova’s logo.
The entire lockup consists of Yova’s new logo – so, how’d we do it?
Well, once we’ve had Yova’s brand narrative defined (the one we’ve mentioned in the previous shot), we wove a visual style around it and marry the story with the style. That visual style gave us a good sense of where we want to be in the creative mindscape, so we sent our designers there and told them not to come back without Yova’s new logo. Let us know if we should let them back in, by telling us how you like it in the comments.
Besides the logotype itself, you’ve probably noticed the logo animation as well, which also plays a very important part in Yova’s new visual direction.
We’ll be sharing campaign videos and print materials (large, small, medium – all of them) with you in the shots to follow. Stay tuned!
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Team/Credits:
Art direction: Petar Stojakovic
Branding: Marko Ivanovic
Web design: Petar Stojakovic
Motion: Nebojsa Jurcic
Writer: Lex Molnar
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