The Yova Symbol
“Yova exists to create a more sustainable world through investing. We want to make sure our grandchildren, and yours, inherit a planet Earth that is liveable.” – And we believe them.
But who are Yova?
Yova is a Swiss sustainable investment group that reached out to us for help and offered us the challenge of reinventing their visual identity. So, being the green-minded gentlemen that we are, we graciously accepted the offer and crafted a new look that aligns with their core mission and values.
As with all our work, one of the key components of our creative process is understanding the underlying story that the symbols we create tell.
The challenge we faced was finding the right balance between all the attributes that characterize Yova’s brand; attributes like “Swiss, sustainable, organic, impactful…”
So, what work did we actually end up doing for Yova?
- Brand Strategy
- Brand Identity
- Website Design
- Motion Video
Brace yourselves: the shots are coming!
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Team/Credits:
Art direction: Petar Stojakovic
Branding: Marko Ivanovic
Web design: Petar Stojakovic
Motion: Nebojsa Jurcic
Writer: Lex Molnar
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