014 - Siuroma Genius Essential Oil Roll-on Product Design

Keyword: Expression

Promoting a product and telling people what is it for is always a challenge. There are numerous reasons to trigger customers' buying action, on the other hand, there are also lots of reasons to avoid making purchases. Our job as a creative professional is to help to define measurable objectives to help to monitor the performance.

There are 24 different types of essential oil roll-ons from Siuroma that need us to work on the product naming, illustration, packaging design, and the landing page for every roll-on. It all starts with the use case from the end-users, and we start asking the why, how and what for the idea behind each essential oil blend. That helps us to find out a proper way to convey the message and function behind each essential oil blend.

The most obvious part to express the function and message is through a hero image. A beautifully crafted main image, no matter it is a 3D rendering, illustration or a photograph, as long as it can trigger your customers' aha moment, it is going to be a perfect choice.

By Kevin Hon Chi Hang on 2020/01/13

Official Site: http://www.siuroma.com

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