002 - Siuroma Essential Oil Roll-On Packaging Design

Keyword: Differentiation

Resources and information scarcity are disappearing. The wave of SaaS has been democratizing the barrier for starting an online business. With the help of SaaS tools provided in the market, everyone can start a design studio, become a freelancer, joining forces with talents to work on a side project.

That's why you may discover the designs on the market are becoming similar, things look more or less the same. Wanna build a website? Follow our universal design framework. Wanna design a package? Follow our template and put your logo on it. Wanna write an essay? Follow our guidelines to incorporate proper keywords.

Things can be easily off the track when people take those frameworks and templates for granted. This type of business model is going to be in danger. Your client starts to compare your price with another studio. People start questioning the aesthetic side of the outcome. Your colleague starts doubting your professional knowledge.

On being differentiable, a proper process involved from the start of the project becomes vitally important. You gotta have a reason for your every single decision. That's how to make sure you can get your work done in a smooth way on both sides of the table.

By Kevin Hon Chi Hang on 2020/01/01

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