009 - Alphabag Identity System

Keyword: Consistent

Being visually consistent is always the goal we want to achieve when we develop brand identity systems. The system can easily become complicated when there is a new sub-brand added to the original family.

The mindset behind designing a solid brand system is similar to crafting out a UI style guide. Examples like The Atomic Design System, Material Design Language or even Bootstrap both layout a very clear picture of how all the foundation components should design and develop. When building a brand style guide, the main idea is to state the core value of the design philosophy. What shape or form we are going to use? How to compose the elements? Why are the compositions align with the core value? It all starts with a distinctive shape.

For Alphabag, it all starts with a card shape. This is the foundation of everything in this project. We want to leverage the physical world to build the common language for the making world. Please stay tune in 2020 for the product launch.

By Kevin Hon Chi Hang on 2020/01/08

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