Thirty Logos : Ping - Design
The start of another week, with a new post of "Thirty Logos", which is all about learning the process of logo design and make myself valuable.
Unfortunately the site http://thirtylogos.com has shut down, but you can find all the briefs at https://twitter.com/ThirtyLogos
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BRIEF
This brand is called Ping which is a growing chat platform for businesses and small teams. What sets them apart is that they offer group screen sharing free of charge.
They wanted the logo to be text-based, with an icon that represents the ping brand. They were open to any color schemes with an exception to blue.
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PROCESS
This is the final part where I show the logo on real world mock-ups and the final design choice, which in this case is a chat icon.
After trying out different ideas, this is what I ended up with as the final choice.