WRD logo exploration, pt. 2

Logo concept for a company that provides B2B digital management and tracking solutions for various industrial-based businesses — like waste management, architecture, construction, etc. The dominant letters in the business name are W, R, and D.

The objective was to strike a balance between sophisticated and industrial, where white collar meets blue collar.

This concept explores a W-R monogram with a stencil-like aesthetic — something you could imagine seeing on the side of a big piece of industrial equipment.

© The Elixir Haus