Arazo Concept Art
Arazo is Greek slang for 'chill'. There’s a certain swagger that comes along with a chill attitude especially when offset with some loud style or looks.
The target audience for this brand was 18-21 year olds, and as such we wanted this brand to appeal to their cool side, while still being loud, vibrant, modern, and featuring a bit of swagger. This was the alternative name/look presented in conjunction with Yassas.
Like what you see? Check out Vigor online!
