Yassas Concept Art
Yassas is a fun, polite word that is the common greeting in Greece. It translates into wishing one good health. It's also the name of a gyro restaurant concept that sadly, never came to be.
Because it’s a common greeting, it speaks to a friendly vibe and fun attitude. The target audience for this brand was 18-21 year olds, and as such we wanted this brand to be loud, vibrant, modern, urban, and dripping with swagger.
Like what you see? Check out Vigor online!