PeopleKeep Logo Sketch

Here's a sketch from a recent rebrand we did for the passionate and innovative folks at PeopleKeep. They wanted to update their brand to reflect the modern, simplified solution they offer for employee benefits. After a lot of broad experimentation, we decided not to stray too far from the existing mark. This allowed us to leverage their brand equity while breathing new life into to the growing company's public image. This weird little guy is called the PK Man, he serves as both a logo and mascot for PeopleKeep.

Check out the attachments to see the before and after of the PK logo, some additional process material, and collateral we designed for the brand.

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