Checker Motors Corporation

For this dead brand, I wanted to use the original checker pattern in some way. The checker brand held sway over cab companies for a very long time.

Checkerboard + multiply/3d effect = Checker Motors

A bit about Checker Motors:
(from Wikipedia)

Checker Motors Corporation was a Kalamazoo, Michigan-based vehicle manufacturer and tier-one subcontractor that manufactured taxicabs used by Checker Taxi. Checker Motors Corporation was established by Morris Markin in 1922 through a merger of Commonwealth Motors and Markin Automobile Body.

Checker made the iconic American taxi cab, valued by taxicab companies for its durability in heavy use. Special features included wide rear doors, large rear seats and trunks. The company had trouble competing with fleet discounts offered by the larger manufacturers, as well as economies of scale in procuring components. The final models were produced in 1982.

On January 16, 2009, the company filed for Chapter 11 protection in U.S. Bankruptcy Court.[1][2]

https://en.wikipedia.org/wiki/Checker_Motors_Corporation#/media/File:Checkermotoslogo.svg