Desilu

For this dead brand, I wanted to take a couple of elements of the Desilu wordmark and make it part of a new identity.

D + . = Desilu.

A bit about Desilu:
(from Wikipedia)

Desilu Productions (/ˈdɛsiːluː/) was an American production company founded and co-owned by husband and wife Desi Arnaz and Lucille Ball, best known for shows such as I Love Lucy, Star Trek, and The Untouchables. Until 1962, Desilu was the second-largest independent television production company in the U.S. behind MCA's Revue Productions until MCA bought Universal Pictures, and Desilu became and remained the number-one independent production company until being sold in 1967.[citation needed] Ball and Arnaz jointly owned the majority stake in Desilu from its inception until 1962, when Ball bought out Arnaz and ran the company by herself for several years. Ball had succeeded in making Desilu profitable again by 1967, when she sold her shares of Desilu to Gulf+Western for $17 million ($122 million in 2016 dollars).[1] Gulf+Western then transformed Desilu into the television production arm of Paramount Pictures, rebranding the company as the original Paramount Television.

https://en.wikipedia.org/wiki/Desilu_Productions#/media/File:Desilu_Productions_logo.svg