Common Kin Logotype Process

I just published a 3,500 word article which outlines the process of designing the brand identity for Common Kin Bakery. You can read it HERE on Medium.

I wrote this article because any process post I've ever read is extremely surface level. "This is this, that is that, and we didn't use this." Rarely do any process posts actually reveal the thought process. This article aims to not only showcase the process we (Twin Forrest) went through in building the identity, but to also shed light on why each decision was made.

Once again, you can read the article on Medium.