fabas

Visual Identity for 100% Swiss Vegan Food

Fabas is the first producer of 100% Swiss foods focusing on vegan, organic, and protein-rich products.

We created a visual identity that is playful yet grounded, giving the brand a youthful and bold expression. It reflects Fabas' determination to shape the Swiss food market according to its ethos.

Through the work of the illustrator, the design gains a unique soul. The illustrations simplify complex content, invite engagement with the brand, and capture attention with their charm.

At the heart of the identity is Fabi, the mole, who serves as the brand ambassador. A purist in vegetable processing, Fabi observes, notes, maps, researches, and shares the happenings of the Swiss vegetable underworld. Alongside Fabi, a cast of characters—often in the form of vegetables—adds distinctiveness and charm to the Fabas brand world.

Assembling and Directing the Creative Team

Brand Strategy and Positioning

Visual Identity Design

Logo Design and Naming

Content Development and Curation

Art Direction for Illustrations

Web Design and User Experience