Barbara Raich

Need a solid foundation for your brand? I craft thoughtful brand designs that establish your unique identity, connect with your audience, and communicate your values. With 10+ years of experience in branding and design, I’ve helped clients across diverse industries build strong, memorable brand foundations that stand out in competitive markets. ______________________________________________________________________________________________________ DELIVERABLES • Brand design exploration / Look&Feel presentation • Custom logo design tailored to your brand's identity • Selection of primary and secondary brand colors • Typography recommendations for consistent use • Brand mood board to capture the overall aesthetic • Basic brand guidelines (PDF) to ensure cohesive application • Two rounds of revisions to refine the design ______________________________________________________________________________________________________ WHAT'S NOT INCLUDED Comprehensive brand strategy or detailed brand manuals (available as an add-on service). ______________________________________________________________________________________________________ TOOLS • Adobe Illustrator for logo and design elements • Photoshop for visual mockups • InDesign for brand guidelines ______________________________________________________________________________________________________ PROCESS AND COMMUNICATION • Kickoff Call: 30–60 minutes to discuss your business, target audience, and vision • Brand design exploration, brand elements and 1–2 initial logo and color concepts within 7–10 business days • Presentation and Feedback: 60-minute call to present the concepts and gather feedback • Revisions: Two rounds of revisions to finalize the designs • Final Delivery: Logo files in multiple formats (AI, EPS, PNG, JPG), brand guidelines (PDF), and a curated mood board • Communication: Updates via email, with responses within 1–2 days ______________________________________________________________________________________________________ PRICE Includes the design of your brand's foundational assets with two rounds of revisions. For more extensive branding needs, additional costs may apply—let’s discuss your specific requirements during our kickoff call.

Need packaging that tells your story? I craft designs that connect with your audience, reflect your values, and stand out on the shelf. With 10+ years of experience in branding and design, I’ve worked with clients across a variety of industries, creating packaging that balances creativity with strategic intent. __________________________________________________________________________________________ DELIVERABLES • Thoughtful concept tailored to your brand, visualized through mockups • Graphic design for all panels (front, back, and sides) • Coordination of layout for dielines provided by your supplier • Print-ready files (PDF, AI, or EPS) for production • Two rounds of revisions to refine the design __________________________________________________________________________________________ WHAT'S NOT INCLUDED Structural design, dieline creation, or engineering of the packaging __________________________________________________________________________________________ TOOLS Adobe Illustrator for design concepts Photoshop for visualization Adobe Illustrator for production files __________________________________________________________________________________________ PROCESS AND COMMUNICATION • Kickoff Call: 30–60 minutes to discuss your product, brand, and goals • Concept Development: Initial concept within 5–7 business days • Presentation and Feedback: 60-minute call to present the concept • Revisions: Two rounds of revisions to refine the design • Final Delivery: Print-ready files provided, coordination with your supplier • Communication: Updates via email, with responses within 1–2 days __________________________________________________________________________________________ PRICE Includes the full design process for a single product with two rounds of revisions. For more complex projects or multiple variations, additional costs may apply—let’s discuss your specific needs during our kickoff call.