Koa – taste your impact

Brand Design

Koa is a Swiss-Ghanaian brand for a high-value food waste reduction ingredient that impacts the cocoa value chain. It comes from the smallholder structure in Ghana directly to the patissiers and kitchens of the world. The beautiful ­challenge was to combine these worlds into one brand. It reflects the product's impact and its people's passion and appeals to the Western premium food sector.

The most authentic future-proof strategies are often rooted in respect for the past and heritage. Combining those two factors, Twi, Ghana's most widely spoken language, becomes the brand's name starting point. As an abstract form of Kookoo and a combination of its translation Cocoa, Koa ­becomes strong, clear, meaningful- and powerful. 

To emphasize the origin, Ghanaian patterns emerge from the logo, which is culturally embedded. They evolve into stigmatic-free key visuals and reflect the brands' diversity with a high recognition value. Contrasting colours strengthen the connection to Ghana and also the empowerment and joy behind the product. Straight use of those elements gives a high-quality look — a Swiss-Ghanaian appearance.

Brand Design Exploration and Creation

Brand Design Concept

Brand Guidelines

Packaging Design

Webdesign