First concept of the logo for a habits management service — website, app and courses. The logo is based on the key phrase for the brand — “managing your habits.” A recognizable toggle switch, associated with control in the digital environment, was chosen as the symbol.

This symbol illustrates the process of controlling one’s habits — the ability to pause the bad ones to activate them as a reward on weekends, or conversely, the opportunity to turn on new habits that were previously in the off state.

To complement the logo, a distinctive handcrafted wordmark was developed, rhyming with the unconventional endings of the letters “a” and “t” in a horizontal arrangement with the signmark.

Unused Draft Concepts