Growth

I recently wrote a piece on Medium discussion the ascent of the tech Product Designer into business leadership and how to support business goals through design. You can read it here:

https://medium.com/@pantelisak/designing-for-business-c74a0e563e82#.6a2ojuw2b

I wanted to create a series of illustrations for it that created mood in the article without being too literal or fighting for attention with the content; something that both made the piece more interesting while also simplifying it. The end results were a series of abstract geometric shapes, borrowing both color and rhythmic qualities from 80s era design, while also including softer colors that aim to call to mind Pantone's color(s) of the year. Each shape is an abstraction of the subject matter and is used to break up the sections of the article.

Here, the grey circles represent design as an industry: curvilinear and organic forms that are in contrast to sharp, pointed edges, but with enough uniformity to form an organized whole or professional group, rather than a chaotic, unconnected mass. The yellow-green line represents one of the core elements of designing for business: growth. It is both upward moving and visually mimics the angles of a line graph.

You can see it in action here.