Designing for Business

I recently wrote a piece on Medium discussion the ascent of the tech Product Designer into business leadership and how to support business goals through design. You can read it here:

https://medium.com/@pantelisak/designing-for-business-c74a0e563e82#.6a2ojuw2b

I wanted to create a series of illustrations for it that created mood in the article without being too literal or fighting for attention with the content; something that both made the piece more interesting while also simplifying it. The end results were a series of abstract geometric shapes, borrowing both color and rhythmic qualities from 80s era design, while also including softer colors that aim to call to mind Pantone's color(s) of the year. Each shape is an abstraction of the subject matter and is used to break up the sections of the article.

This first one is the cover image, including all the primary shapes used throughout the piece: the blue rectilinear shape representing business, the organic and lively yellow circle representing design, and line, circle, and inverted triangle used for growth, retention, and conversion.

You can see it in action here.