Day 20: Calluna

This is Day Twenty of Thirty Days of Logos, in which I share a new logo idea for my design studio, Wildfire Studios, every day for 30 days.

I wanted to try my name in a typeface I love, but hadn't used yet. So I thought I'd make the wordmark in Calluna, one of my all-time favourites for its versatility and character. I just adjusted the E a little bit at the end of Wildfire, and otherwise everything's stock.

I won't be using this, but this is about experimenting, so it gets posted along with the rest.