bearhug

BearHug Apparel is a brand that focuses on creating comfortable and stylish clothing for people who appreciate the warmth and coziness . The brand values a sense of community, comfort, and a love for nature.

I icorporated a friendly and approachable bear as the central element of the logo as I integrated a subtle human figure within the negative space. The human figure represents diversity and inclusion, with a universal and gender-neutral appearance.

Additional bonus is incorporating subtle elements related to clothing in this case a scarf.