Badr errouichaq

Deliverables: Primary logo design (3 concepts, 6 rounds of revisions) Secondary logo/mark Color palette (primary and secondary colors) Typography recommendations Brand guidelines (PDF, ~10 pages) Business card design Social media profile image and cover/banner designs (e.g., LinkedIn, Instagram) Package process : Step 1: Discovery & Briefing Use a detailed questionnaire to gather insights about the business and aesthetic preferences. Step 2: Research & Strategy Perform in-depth research on the client’s industry, competitors, and target demographics. Develop a brand strategy outline to guide the design process. Step 3: Concept Development Create 3 tailored logo concepts with variations, presented with detailed explanations of their strategic alignment. Revise the selected logo (up to 6 rounds) based on feedback. Step 4: Brand System Development Define a color palette, typography system, and additional design elements like icons or patterns. Create brand guidelines (PDF) that detail logo usage, colors, and typography rules. Step 5: Collateral Design Design business cards and social media profile images. Develop social media cover/banner designs to ensure consistency across platforms. Step 6: Deliverables & Handover Deliver final assets in all necessary formats, including print-ready and web-friendly files. Provide post-project support for one week to address any questions or minor tweaks.

For startups or small businesses just starting with branding. Deliverables: Primary logo design (3 concepts, 2 rounds of revisions) Secondary logo/mark (e.g., symbol, monogram) Basic color palette Typography recommendations (font pairings) Here’s a detailed description of the process for the package Step 1: Discovery & Briefing Sending a brief questionnaire to understand the client’s business, target audience, and design preferences. Gather inspiration and references provided by the client. Step 2: Research & Ideation Conduct competitor analysis to identify opportunities for differentiation. Develop a mood board to align visual direction with the client's vision. Step 3: Logo Design Create 3 initial logo concepts based on the discovery session and research. Present concepts with a brief explanation of each design’s rationale. Revise the chosen concept (up to 2 rounds) to refine the design. Step 4: Deliverables Finalize the primary logo design and export it in multiple formats (JPEG, PNG, SVG, and EPS). Provide a simple PDF document explaining the color palette and typography recommendations. Step 5: Handover Package and deliver all assets via a secure download link. Provide post-project support for one week to address any questions or minor tweaks.