FloydFest Music Festival Art and Branding

Imagery for FloydFest 24 was inspired by the FloydFest internal team’s chosen theme of ‘Horizon,’ and what that means to each of them. A golden heart, with a heart being the recurring motif in all FloydFest artwork, frames a meadow and stream with a rising sun on the Horizon that are key elements to the festival's new site grounds. I combine compass imagery within the heart to help guide us back to the Magic, groovy welcoming sunrays that depict the ebb and flow of Music, all set in the Mountains that leads your eye to a heart in the center of the new iconic stage design.