Design Sprint | Connecting SMEs with Kiwis

Mission Statement: WeDo aims to connect SMEs and homeowners in New Zealand with the right services for their repairs and renovations through online purchasing.

Problem: The business model faced challenges, necessitating a complete redesign of the value proposition due to a significant drop in customer acquisition.

Approach: 5-Day Sprint Process:

• Day 1: Inspiration and target selection; completion of a Value Proposition Canvas.

• Day 2: Ideation and sketching solutions; reviewed competitors and captured 'How Might We' statements.

• Day 3: Solution ideation, dot voting, and storyboarding for the prototype.

• Day 4: Building a realistic prototype focused on customer understanding of WeDo's offerings.

• Day 5: Customer testing and feedback gathering.

Next Steps: Analyze feedback to refine the value proposition and improve the customer experience.