Australian Soil logo concept 2

Logo for a company that helps farmers lower their carbon footprint while improving crop yields and efficiency. It's an ecological service aimed at an audience concerned that green initiatives run counter to profitability. For this reason we played around with the balance between the eco and industrial.

This logo mark is more modern than the previous version, with more of a focus on the eco side, with colour options playing around with the balance between green and earthy. It combines elements of plant growth, water drops and the lines of a plowed field.