Australian Soil logo concept 1

Logo for a company that helps farmers lower their carbon footprint while improving crop yields and efficiency. It's an ecological service aimed at an audience concerned that green initiatives run counter to profitability. For this reason we played around with the balance between the eco and industrial.

This logo mark is more in the graphic style of classic farming equipment manufacturers of the 70s and 80s, familiar to anyone living in farming areas. The colour options skew it in each direction: more industrial or more eco.