Dalma x The Design Crew - Onboarding Components

A look at some Figma components used throughout our work with Dalma 📐

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Dalma is a startup looking to reinvent pet insurance. We were tasked with rethinking their pet registration flow to improve non-assisted conversion, reduce friction & promote understanding of the service. Here's a snapshot of one of the steps ✌️

Timeline

September - October 2021

Role

Lead Product Designer

Impact

• Significant improve in conversion within the first few steps & overall

• Increase in the ratio of pets added by a single user

• Improved consistency of the brand experience across the website

Credits

• Cat & dog illustrations by Camille de Sussac

Try it out (in FR 🇫🇷) on Dalma.co 🐶

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Cheers from The Design Crew Studio team 👋

Feel free to drop a 💖/ 💬 if you like this work!

Thanks to the Dalma team for trusting us with his one!