Dalma x The Design Crew - Onboarding Flow
Dalma is a startup looking to reinvent pet insurance. We were tasked with rethinking their pet registration flow to improve non-assisted conversion, reduce friction & promote understanding of the service. Here's a snapshot of one of the steps ✌️
Timeline
September - October 2021
Role
Lead Product Designer
Impact
Significant improve in conversion within the first few steps & overall
Increase in the ratio of pets added by a single user
Improved consistency of the brand experience across the website
Credits
Cat & dog illustrations by Camille de Sussac
Try it out (in FR 🇫🇷) on Dalma.co 🐶
—
Cheers from The Design Crew Studio team 👋
Feel free to drop a 💖/ 💬 if you like this work!
Thanks to the Dalma team for trusting us with his one!
More to come soon :)
animal
cat
dalma
dog
form
insurance
interface
mobile
onboarding flow
product
product design
question
ui design
web
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Posted on
Jan 11, 2022
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