Koniku 2.0: Computation Visuals
Even though most modern tech is based on silicon, the key ingredient of the KoniKore is organic – a flock of living, breathing neurons. These neurons are suspended in a perfectly balanced compound liquid that, besides keeping them alive, allows them to detect different particles in the air, within a certain range of the KoniKore.
One of our tasks was coming up with some glam shots of these little cells in their new living environment. So, in order to provide a proof of concept for the biological aspect of the art direction for the new Koniku website, we experimented with some ideas. Here, you can see one of them.
Our goal was to visualize the neurons accurately, in terms of shape and texture, but also to add the right amount of softness to their esthetics. We added this extra layer of polish so as to make the clinical nature of such scientifically accurate content a bit more interesting and appealing to the layman.
Speaking of science and accuracy, please note that what you’re looking at isn’t a neuron, but a neuron cluster. Neurons, in their natural environment, actually are grouped like this – snuggling next to each other in a little ball of fluff.
However, being that the main purpose of this was to experiment with textures, colors, shapes and the overall visual atmosphere of the glam shot, we may have overdramatized the actual yumminess and visual appeal of the typical neuron cell. Hey, we’re not the CDC, we’re a design studio – pretty is what we do.
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Team/Credits:
Art direction: Petar Stojakovic
3D artist & Motion: Nebojsa Jurcic
Writer: Lex Molnar
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