Pricing page variant

A few months ago ConvertKit soft-launched a free plan, which meant we needed a new pricing page! The new page went live yesterday and we're running an A/B test of two different designs. This variant promotes the new Free plan first, with the Complete plan underneath for those who need more than what the Free plan offers.

My hunch is that this one will lead to more Free account signups, but it does make it harder to compare the two plans. We'll see what the testing data and user research says!

Click on the shot to see the full pixels or visit the page to see what variant you get... https://convertkit.com/pricing