Biography
Over 15 years of design experience in graphics, web, and now a full-fledged UI/UX Expert, Strategist, and Facilitator. I have been tapped for my leadership on numerous strategic business initiatives in transforming the digital banking experience across ASEAN.
I drive, innovate and implement user-centric designs to improve the user experience and customer journey and deepen relationships via digital channels. I believe in humanizing designs and that requires a fine balance of user empathy, usability, aesthetics, keen business acumen, and a deep understanding of users.
Highly experienced in managing all phases of the design project lifecycle using Design Thinking Methodology. As a leader, I believe a user experience specialist should master multiple UIUX tools to optimize every design outcome, user experience, and satisfaction. One tool just can't fit all.
Kuala Lumpur, Malaysia
Member since Jun 2015
