Serena Mascali

Multidisciplinary designer who enjoy creating fine-tuned, effective and creative user experiences.
I design apps, websites, identities, systems and experiences to communicate stories and deliver purpose.
I love helping organizations transform user problems into beautiful experiences.

I've previously worked for social media startups, e-commerce, fashion and today I'm currently working as a Digital Product Designer for a SaaS company based in Milan, Italy.
I'm proficient at designing systems, and applying design research and strategy to solve complex problems. I lead projects from discovery to delivery, with user and business research, wireframing, designing, interaction design and user testing being my core strengths.

I'm passionate about integrating visual communication and human-centered design into my work, carrying a growth mindset in design's multidisciplinary & collaborative culture.

In my free time, you can find me at the park or in a coffee shop with a good book. 🏞☕️📖