sandeep virk

Experienced UX professional with over 15+ years of expertise crafting user-centric design experiences for leading B2C and B2B brands such as Hike, Housing, TravelTriangle, and Classplus. Skilled in leading design initiatives, building scalable systems, and taking products from concept to scale.

1. Entrepreneurial Drive: Founded Crafttor, a SaaS platform with 28k+ installs and 5,000+ users, where I drove product development, design strategy, and actively participated in sales efforts, securing 10 paid clients in 2024.

2. Team Builder: Helped startups establish and scale design teams, introduced design systems, and mentored designers to enhance team collaboration and performance.

3. Product Impact: Improved key metrics like lead-to-conversion rates and user engagement through thoughtful design and usability enhancements.

4. User-Centered Approach: Strong background in research and design thinking, consistently aligning design efforts with user needs and business goals.