Branding
$4,000
|
1 month
1. Brand Definition Workshop (2-3 Hour Session) In this collaborative session, we’ll craft your brand’s identity by defining six key pillars: a. Brand Essence – Describing your brand in a nutshell. b. Brand Values – Capturing the internal values and ethos driving your brand. c. Target Market – Shaping a positive and aspirational view of your ideal customer. d. Tone of Voice – Establishing how your brand communicates across all touchpoints. e. Emotional Connection – Pinpointing the feelings your audience experiences when engaging with your brand. f. Core Value – Highlighting the tangible and intangible benefits you offer. This process culminates in a creative brief that forms the foundation of your brand.2. Brand Design Development We begin by assessing your existing visual identity, including your logo, color palette, and typography. The process includes:
Presenting three logo concepts initially in black and white to focus on the core idea.
Refining the selected direction with typography, color variations, and potential iconography.
Delivering a cohesive visual identity package, including Pantone and web color codes, logo structure, and other brand elements.
Quick Overview: 1.1 Core Branding Elements:
Logo, iconomark, and any accompanying symbols.
Typography and color palette system.
1.2 Digital Communication Toolkit:Social media templates and content guidelines.1.3 Brand Guidelines:A comprehensive brand book to ensure consistency across platforms.
