Oleg Coada

Discovery Brief Personal research Mood board (2 options) Images Shapes Colors Keywords Logo design (3 options) Main mark (SVG, AI, PNG, JPG, PDF) Different orientations Applications (mockups) Primary color and font Brand Pattern and/or textures Social Media Kit (up to 5 platforms) Profile picture Cover image Collateral Business card Letterhead Invoice Visual Identity Guidelines PDF (Examples) Main logo Horizontal/vertical logo Mark Construction Monocolor Grayscale Safe zone Minimum size Correct/incorrect application Primary/secondary colors Primary/secondary typefaces Applications (mockups) Logo Animation PROCESS:Discovery:At this stage, I want to learn more about the client, the company/product, and its customers. To do this, I send a questionnaire that helps me understand the client's needs and business goals.Moodboards:Using the information from the questionnaire, I move on to moodboards. A visual representation of your brand's voice/tone and look, filtered through 2 boards. This important step will help me establish a direction for visual identification.Design:Once stylescapes is approved, design work begins. I share with 3 design directions at all stages that I think best represent the business. Work usually takes about five weeks, but it varies depending on project scope, schedules, etc.Feedback:At every design stage, when there is some result, I send the client a PDF presentation for feedback. Based on the feedback received, I am making the necessary updates, which are also emailed for review.Revisions:My standard project estimate includes 5 to 10 rounds of revisions at any stage. For any additional feedback I’ll charge a continuation fee for each additional round of revisions. This helps keep feedback clear and concise—and saves everyone time and energy all around.Delivering:After the final design concept has been selected and approved, I send the final invoice for the remaining project cost. Then I deliver all editable files and materials that have been included in the scope of the project.

Discovery Brief Personal research Mood board (2 options) Images Shapes Colors Keywords Logo design (3 options) Main mark (SVG, AI, PNG, JPG, PDF) Different orientations Applications (mockups) Primary color and font + $1000 for brand guidelinesPROCESS:Discovery:At this stage, I want to learn more about the client, the company/product, and its customers. To do this, I send a questionnaire that helps me understand the client's needs and business goals.Moodboards:Using the information from the questionnaire, I move on to moodboards. A visual representation of your brand's voice/tone and look, filtered through 2 boards. This important step will help me establish a direction for visual identification.Design:Once stylescapes is approved, design work begins. I share with 3 design directions at all stages that I think best represent the business. Work usually takes about five weeks, but it varies depending on project scope, schedules, etc.Feedback:At every design stage, when there is some result, I send the client a PDF presentation for feedback. Based on the feedback received, I am making the necessary updates, which are also emailed for review.Revisions:My standard project estimate includes 5 to 10 rounds of revisions at any stage. For any additional feedback I’ll charge a continuation fee for each additional round of revisions. This helps keep feedback clear and concise—and saves everyone time and energy all around.Delivering:After the final design concept has been selected and approved, I send the final invoice for the remaining project cost. Then I deliver all editable files and materials that have been included in the scope of the project.