Biography
I currently lead a highly collaborative, multi-disciplined 21 person team, split between Product Design and Research, that is distributed across all Sympla digital products. Working every day with de business development team to identify new opportunities and delivery excellent B2C and B2B experience and results for the company.
My activities include product experience and user interface design of mobile apps and websites (desktop and responsive). Research, design and prototype ideas. Collaborate closely with engineers, product managers and stakeholders.
Test solutions with users and make meaningful and measurable improvements to Sympla web and mobile products (B2B and B2C), designing to both native iOS and Android applications. I usually act with futurecasting, metrics and user insights to make strategic decisions.
Design leadership | User Research | Prototype | Wireframe | Interface design | Competitive Analysis | Stakeholder engagements | Usability Testing | Onboarding | Design systems | Atomic design |
Belo Horizonte, Brazil
Member since Jan 2017
