Lu Xu

I'm an end-to-end user experience designer with a fascination for turning ideas into impactful products and experiences, and a mission statement to help businesses grow by putting their users at the centre of what they do.

As a user experience & product designer, I involve in every stage of the design process, from user research, service journey mapping, UX UI to testing & implementation while turning insights into impactful digital products.

I love the problem-solving aspect of experience design while translating user needs into concepts, wireframes and high-fidelity tested designs. I work closely with users, stakeholders and cross-functional team involving their insights & feedback at every stage of the design process.

I have been responsible for leading the design and implementation of various projects in the past uncovering user’s pain points & developing digital solutions that solve complex business problems with an user centred approach.