Biography
👋 Hey there! I’m a branding specialist with six years of experience with copywriting, and designing multi-purpose sales materials, including product catalogs, social media content, landing pages, and print collateral. I holistically build cohesive brand ecosystems that are written and graphically compelling, strategically aligned, and user-centric.
Key Strengths:
✔ Brand Development – Crafting strong, recognizable identities
✔ Multi-Audience Messaging – Balancing B2B and D2C communication
✔ Strategic Creativity – Designing high-impact, research-driven materials
Notable Achievements:
🔹 Designed 20+ product catalogs using InDesign
🔹 Led multi-channel brand campaigns across social, digital & print
🔹 Built brand identities for a Distribution corporation & Home Decor retailer
🔹 Audit website contents to compose informed page copy & SEO content
🔹 Optimized website usability & user flows
🔹 Managed content for 320+ variable WooCommerce products
🔹 Developed & launched a 20-page niche eCommerce site
Minneapolis, MN
Member since Mar 2024
Skills
Top Specialties
UX Design / Research
Illustration
Brand / Graphic Design
Work History
Freelancer at Self 2021–Present
Branding Website Manager at Tile X Design 2017–Present
Education
UI/UX Specialist Certification, California Institute of Arts 2020
Masters of Business Administration - Marketing, Southern New Hampshire University 2018
Bachelors of Fine Art, Cleveland Institute of Art 2014
Seeking
Freelance or contract opportunities
